Turning Strategy Into Outcomes ANNUAL INTEGRATED REPORT 2022 45 Meanwhile, our Kilang Makanan Ternakan facilities in Kapar and Bukit Sagu have been commissioned and are equipped to support our PKE business by offering repackaging and jumbo packaging services. These facilities are particularly useful during peak periods between March and September when demand from the livestock and poultry industry is high. Our team of professionals is dedicated to ensure efficient and timely processing of PKE, and meeting the specific requirements of our customers in the industry. Outlook Looking ahead, it will be a challenging year for the FMCG industry in Malaysia, as the impact of high inflation and the potential for further interest rate hikes may curtail consumer spending confidence. As such, it is imperative to implement strategic marketing initiatives that emphasise a deep understanding of both customers and consumers in meeting their demands and needs. In addition, to expand our customer base and ensure that our products are accessible to a wider audience, we will continue to develop a variety of distribution channels to test the market’s responsiveness to our products. For our animal feed business, we will be introducing products such as PKE-modified, aquaculture feed and fodder, to help improve volumes and meet the evolving needs of our customers. These new products will be produced with the same commitment to quality and innovation that our customers have come to expect from us. We are also excited to venture into a new business using Black Soldier Fly larvae as an alternative source of protein. Our dairy segment will focus on producing healthier products, such as acerola yoghurt, and diversifying into new products with a longer shelf life, such as Ultra High Temperature (UHT) milk and single-serve milk products. We are committed to using only the best quality ingredients and state-of-the-art production techniques to ensure that our products meet the highest standards of quality and freshness. For our paddy business, we have implemented a plan to not only maintain our Fortified Field contract farmers, but also extend our agreements with them. This will help us to ensure a reliable source of rice and maintain a strong relationship with our farming partners. We are also focused on driving greater productivity through the enforcement of SOPs, equipping our farmers with the tools and resources they need and implementing best practices. We are committed to obtaining the MyGAP certification, which is a certification that ensures agricultural products are grown, harvested, and handled in a safe and sustainable manner. This certification will help us improve the quality of our products and also open up more opportunities in the international market. Business Strategy
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