Turning Strategy Into Outcomes 44 FGV HOLDINGS BERHAD To harness the full potential of the agricultural land that FGV owns, we have expanded the planting area and developed new areas for MD2 pineapples, Cavendish bananas, and grain corn. We have also increased the supply of MD2 pineapples and sweet corn through the appointment of five contract farmers. In addition, we have established two Collection, Processing and Packaging Centres (CPCC) in Selayang and Glenmarie, catering for cash crop trading, processing, and production. In terms of livestock products, we collaborated with FELDA via Projek Pembangunan Peneroka and Program Pembasmian Kemiskinan Tegar to establish contract farming arrangements for the supply of native chickens to the market. We distribute the chicken products under the Ladang’57 brand to Mydin outlets in the Klang Valley and AEON BiG outlets nationwide. AEON BiG is also onboard as one of our marketing and distribution partners to help make the National Food Security Agenda a success. For our rice products, FGV introduced its Horeca Malaysian Fragrant Rice for restaurants, cafes, hotels, and caterers. We understand that in the HORECA industry, the quality of the food is of utmost importance, which is why we strive to provide the best quality rice. In the year under review, we also improved Standard Operating Procedures (SOPs) and optimised costs in the upstream and milling operations of the paddy business. Business Strategy Animal Feed The animal feed, minerals and additives produced under the ALMA brand for livestock and poultry utilise Palm Kernel Expeller (PKE), a by-product of the palm oil industry, as our main ingredient to ensure responsible and sustainable use of this resource. Our products are formulated for beef and dairy cattle, goats, poultry, and rabbits, providing essential nutrients for optimal growth and health. This commitment to sustainability and quality has helped us develop a reputation as the preferred choice for farmers and livestock producers. In the year under review, FGV launched high-quality native chicken feed to support the National Food Security Agenda and NAP 2.0. The feed was formulated together with BERNAS and uses by-products from local paddy and rice factories as part of the waste-to-wealth initiative. This will reduce production costs by about 10% through the replacement of imported grain corn components. An estimated 30,000 MT of by-product materials will be used annually to produce ALMA native chicken feed. Experience the freshness of our products that are nurtured through internal development and strong partnerships. FGV produces quality animal feed and additives for healthy livestock.
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