FGV Annual Report 2017

FELDA GLOBAL VENTURES HOLDINGS BERHAD UNDERSTANDING OUR BUSINESS CONTEXT 48 OUR PERFORMANCE BY SECTOR: SUGAR Management Discussion & Analysis ABOUT THE SECTOR Who We Are and What We Do The Sector operates mainly through its 51% owned subsidiary, MSM Malaysia Holdings Berhad (MSM) as Malaysia’s leading refined sugar producer that produces, markets and sells refined sugar products under its flagship brand, Gula Prai. MSM conducts its business principally through its subsidiaries, MSM Prai Berhad and MSM Perlis Sdn. Bhd., producing a variety of sugar products like white and brown sugar, premium white sugar and molasses. MSM’s annual production capacity presently stands at 1.25 million MT of refined sugar, commanding approximately 58% of the domestic sugar market. Market Destinations Malaysia, Australia, New Zealand, Lebanon, South Korea, the Philippines, Vietnam, Bangladesh, Hong Kong, the United Arab Emirates, Pakistan, Papua New Guinea, Maldives, Malta, New Caledonia, China, Singapore, Ghana, Myanmar, East Africa and Oceania countries. In 2017, MSM’s flagship brand, Gula Prai carries a brand value of RM576.20 million.