Turning Strategy Into Outcomes 42 FGV HOLDINGS BERHAD BUILDING A NEW CORE As part of our business strategy, FGV has begun exploring a new focus area driven by our aim to Deliver Sustainable Foods and Agriproducts to the World. We are building up our capabilities in the food value chain to create higher value-add products and unlock synergies present within the Group. Through this endeavour, FGV will be able to grow, deliver value to its stakeholders and set the foundation for more sustainable growth. In this context, we have set our sights on two domains, Consumer Products & Integrated Farming. Within these two areas, we have narrowed down our interest to three segments, namely FMCG, Fresh Produce and Industrial Products. While we already have certain products on the market, we believe that there are still many opportunities to meet the needs of consumers. There is also an element of national interest in what we do as we seek to support the country’s National Agrofood Policy 2.0 (NAP 2.0) and help to increase self-sufficiency rates for selected food items. Business Strategy In the year under review, we continued to build and expand our capabilities in dairy products, fresh produce, and animal feed segments. For instance, we are harnessing the potential of our flagship brands such as Saji, Bright Cow, Ladang’57, and ALMA, as we seek to expand our product range and market position. In prioritising these key segments, we are helping to secure FGV’s future and also expanding our influence across the agribusiness value chain by providing locals with opportunities to participate in the food supply chain. Moreover, we are optimising margins via circular economy business activities within the Group and value chain. Brands and Product Categories FMCG Cooking Ingredients Dairy Products Animal Feed FRESH Fresh Produce INDUSTRIAL Consumer Products At FGV, our priority is to lay the foundation for a strong commercial business while exploring new opportunities to expand and grow within domestic and export markets. We aim to be an innovative consumer product player that creates high-value products for all walks of life. Furthermore, we are exploring the possibility of creating new brands in new market segments. In the high-demand household products and cooking ingredients segment, we conduct ongoing research and development while staying attuned to our customer’s evolving needs. These engagements will help us determine the optimal distribution strategy to increase the visibility and availability of our products in the market. In 2022, we launched Saji Beras Basmathi & Aroma and tested our presence in key hypermarkets to ascertain how receptive consumers were to our products. We have plans to aggressively expand our market distribution and we are confident that by extending our reach and building greater awareness and brand equity for our products, we can grow this business further and position ourselves as a leading consumer products player in the market. Introducing Saji Beras Aroma, FGV’s latest product on the market that was launched in 2022. More information on the Saji brand can be found under Plantation Business Review on page 59. Integrated Dairy Farming We take great pride in the production of fresh and high-quality dairy products, which are crafted under the Bright Cow brand. Our fully integrated dairy production facilities enable us to specialise in the production of fresh milk, cheese, yoghurt, and kefir, ensuring that our customers receive only the finest dairy products. Our milk comes from Holstein Friesian and Jersey breeds, which we carefully manage and breed. Our commitment to excel in dairy farming practices and product quality has helped us establish ourselves as a reputable and trustworthy dairy producer.
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