FGV Annual Integrated Report 2019

81 ANNUAL INTEGRATED REPORT 2019 03 S E C T I O N MANAGEMENT DISCUSSION & ANALYSIS STATEMENTS AND ANALYSIS MARKETING AND PROMOTIONAL EVENTS In promoting sustainable palm oil products, we collaborated with FGV’s business partners and rolled out various campaigns and roadshows nationwide throughout 2019. This included media promotional activities through television, radio stations, newspapers and the internet. Our promotional events included: Event Venue Date Launch of ADELA Gold Kuala Lumpur 12 October Smart Cooking, Smart Business with SERI PELANGI Kedah Melaka Ipoh, Perak Terengganu 6 July 25 August 29 September 16 November Mydin Carnival Johor Bahru Bukit Mertajam, Penang USJ, Selangor 28 October – 3 November 25 November – 1 December 23 December – 29 December Our media promotional activities included: Activity Media Infak Ramadhan & Raya Television, radio and digital brand integration Thank You Campaign Television, digital brand integration, YouTube, radio, newspapers CNY Campaign ADELA Gold Television, newspapers, social media OUTLOOK & PROSPECTS FOR SOCIAL & RELATIONSHIP CAPITAL • To achieve 100% traceability to plantation by end of 2021. • To improve accessibility for our stakeholders to communicate with/obtain information from the Sustainability Division. • To develop a Sun Bear Action Plan for Malaysia and a Sun Bear Management Guideline. FGV recognises the importance of social media as a tool to communicate with and reach a wider base of stakeholders in today’s digital age. We actively take part in the more popular and widely used social media platforms to engage with various stakeholder groups and gain a competitive advantage, besides establishing social relationships. As at 20 March 2020, we had more than 50,000 followers across four social media platforms: SOCIAL MEDIA STATISTICS 34,383 Followers/Subscribers 835 Followers/Subscribers 2,423 Followers/Subscribers 15,545 Followers/Subscribers